Der Standard.

We have revised our CTM and our device. The trademark symbol appears from now on as a 3D sign painted in company colors. The wordmark has changes into a kind of brush-finished stainless steel. The high-quality impression of the presentation is closely related with the high quality of our products and services and is at the same time reflecting it.

Our new device "Der Standard" is directly derivated from our corporate philosophy: Bernd Kraft claims to set standards in regard to product quality, service quality, reliability and flexibility and thereby in strong customer orientation. Our new slogan means a self confident unique selling proposition which is aimed at our clients.

Our new device gets it to the point – it communicates the key competitive factor of Bernd Kraft.

Bernd Kraft as the strategic partner for the supply with laboratory chemicals stands for highest possible customer satisfaction.

1. Excellent quality concerning products and service
2. Extraordinary flexibility and guaranteed reliability
3. A long experience in business and highly trained employees

Bernd Kraft. Der Standard.